Avery. Working dog.
Advocacy Campaign Strategy
Social Media: Messaging & Growth
Graphics: Conception & Execution
Website Development & User-Interface Expertise
Analytics: A/B Testing
Video: Production & Distribution
Email Lists: Messaging & Growth
“Ginny was a dream collaborator on the ACLU’s #FreeSlahi campaign. Guantánamo advocacy is delicate and difficult, and Ginny not only expertly grasped the nuances of this work but also made things run much more smoothly. She skillfully coordinated multiple institutional partners (never an easy task!) and was responsible for landing key celebrity supporters when the campaign most needed them. Working with Ginny was one of the highlights of my experience on this campaign, and I would sign up to work with her again without hesitation.”
- Sara Gold, Online Communications, American Civil Liberties Union
“Ginny has been integral to the Grantmakers for Girls of Color initiative from the start. Her proactive digital skills combined with her broader sense for communication with the philanthropic community has made her a perfect fit for this project. We love her strategic wit, practicality, and flexibility. She’s low drama and always reliable in follow through, which has been immensely helpful and refreshing”
- Joe Voeller, Communications Director, the NoVo Foundation
“Ginny has become an essential component of National Immigration Law Center communications strategies. Under her guidance, we have experienced a 50% increase in Facebook traffic. She has worked with us to break down complex legal issues for larger audiences. Ginny deftly manages projects from start to finish without forgetting the details, which often make the difference between a well-made video that reaches a modest audience and a well-made video that causes your audience to grow. I don’t know what I would do without her!”
- Adela de la Torre, Communications Director, National Immigration Law Center
“It was great to have Ginny and her team’s brain power and support behind Equal Rights Advocates’ Equal Pay Day 2015 digital campaign. Without them, we never would have been able to so succinctly and accessibly distill really complicated information about the gender wage gap into shareable social bites. The success of that digital campaign directly contributed to the passage of the California Fair Pay Act, the strongest equal pay law this country’s ever seen. I also really appreciate the humor and compassion that seem to be hallmarks of their style.”
– Cynthia Foster, Communications Manager, Equal Rights Advocates
Photo Credit: My sister Penny Lennox
Ginny grew up in New Hampshire, attended Georgetown University, and lives in Washington, DC. Growing up her mom always insisted she tie her shoes so she wouldn’t ruin her aglets.
Aglet Strategies provides communications and campaign strategy to hand-selected clients advancing causes we believe in, generally on longterm retainer.
We work with carefully chosen, highly-skilled partners and subcontractors to best meet project needs and produce meaningful results. Our core team of partners and subcontractors includes experts (and wonderful humans) in media relations, writing/editing, graphics, video production, website builds, and celebrity/influencer outreach.
Founder Virginia (Ginny) Simmons has been a leader in public policy advocacy strategy, with a focus on digital implementation, for nearly 15 years. She has provided strategic guidance to more than 50 state and national organizations while Vice President leading digital strategy for the global PR firm FitzGibbon Media Inc., and as a program officer at the Joyce Foundation. She has led in-house digital teams for the ONE Campaign, Mayor Bloomberg’s gun prevention efforts, and the U.S. Department of Energy. In 2005, Ginny created the first blog written by a death row inmate, an online innovation that generated national and international media and brought questions of innocence to light in the case. The man received a last minute stay of execution.
Ginny has crafted digital strategies that have generated hundreds of thousands of petition signers; raised hundreds of thousands of dollars online; broken through to national and international media, state legislators, the U.S. Congress, and the White House; and directly contributed to policy and legislative changes at the state and national level.
Quite possibly the greatest invention of all time, aglets are those plastic thingies on the end of shoelaces. Without them we would be unable to put laces into shoe holes and tie our shoes. (Urban Dictionary)
Avery. Working dog.
Roadtrip with my mom to see the world's tallest filing cabinet.
Far left. Launching rockets. Looking sharp.
Women's March, January 2017 (Photo: RA Dallman Jr)
Family before I was born.
Drop me a line if you have questions or a project you want to discuss.